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Take a nosey at a few of our amazing team

No, we're not a bunch of freelancers. We're a team of hand-picked marketers from brand backgrounds who are hired by us, trained by us and mentored continuously as they help brands grow the Brand Hackers Way™.

Meet our founder, Lottie

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Brand Hackers was the happiest accident.

As a fractional Marketing Director, I kept running into the same challenges. Either no one executed my thinking, I was an expensive doer, or I managed junior teams I wouldn’t have hired. So I built my own and started renting it to brands. The impact was instant.


I am obsessed with how to grow brands - not just the strategy and execution but the people and the culture too. Across Up Talent, Up World, and Brand Hackers, I help brands scale with the right strategy and team. Honestly, I have the best job in the world.

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Two women baking at the Luminary Bakery
Baking tray at the Luminary Bakery

As we grow, we give back

Sambhali Trust three women
Sambhali Trust child
Lottie outside Luminary Bakery
Sambhali Trust woman working
Two women with Luminary Bakery aprons
Lottie and Hope with women in India

At Brand Hackers, we believe business should be a force for good. Growth isn’t just about increasing revenue or scaling a brand, it’s about making a real impact. That’s why 2% of all our revenue goes towards supporting women facing systemic barriers.

The only marketing email worth opening

We won’t spam you. We won’t send you generic “insights” you could get from AI LinkedIn gurus. We'll send you actual marketing advice that works for free (with zero corporate cringe).

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Ready for us to hack your brand next?

Meet some of our team

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Chessie Samler

Head of Marketing

A little about them:

From Sony Music to leading HelloFresh's global brand, Chessie has a knack for turning great ideas into standout brands. 


With experience in Harvard Business School incubators and shaping some of the world's most recognisable businesses, she's an expert at helping brands define their position and build an audience that sticks.

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James Hickson

Account Director

A little about them:

James has led commercial growth for BrewDog, Innocent Drinks and Brand Hackers. A founder and advisor, he's helped challenger brands scale fast, from new market launches to strategic partnwerships. 


Whether securing retail space or driving sales, James makes brands bigger, bolder and more profitable.

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Will Tinson

Commercial Director

A little about them:

Will has over 10 years of experience in marketing agency leadership roles, including client strategy, sales and most recently, Managing Director of a full-service creative agency. 


Will has delivered hundreds of successful marketing projects and campaigns across both DTC and B2B marketing, working with the likes of Panasonic, RingGo, and Sanofi before joining Brand Hackers to lead our growth strategy.

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Genevieve Prince

Senior Brand Marketing Manager

A little about them:

From Gousto to Mindful Chef, Genevieve has worked at the heart of fast-growth DTC brands. 


She's an expert in brand partnerships, ambassador programmes and positioning brands for scale, making sure they stand out in crowded markets. 

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Héloïse Wormleighton

Brand Manager

A little about them:

Héloïse has shaped brand strategies for some of the biggest names in FMCG and food, including G Spot, MyCookieDough, Olly's and Livia's.


She blends consumer insights, storytelling and brand positioning to create marketing that sticks, helping brands build loyalty and expand into new markets. 

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Lizzie Bielicki

Senior Social Manager

A little about them:

Lizzie started in editorial at John Lewis before leading social at Deliciously Ella, bringing their podcast to YouTube and adding 165k+ views to the brand. 


With experience across Women's Health, Luminary Bakery, and Puresport, she's the go-to for impactful social and content strategies. 

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Emma Harrison

Brand Marketing Executive

A little about them:

Emma blends brand strategy, CRM, and content marketing to help brands tell their story in a way that drives results. 


She's worked on Union Coffee, Here We Flo, Wednesday's Domaine and Hammer Films, ensuring marketing strategies translate into buisness impact. 

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Abigail Kempson

Senior Social Executive

A little about them:

From Up Club and GUNNA Drinks to Pukpip and Toast Brewing, Abigail thrives on making challenger brands impossible to ignore. 


She creates scroll-stopping content that connects brands with their audiences.  

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Lizzie Staiano

Senior Marketing Manager

A little about them:

Lizzie has made a career out of making challenger brands unmissable.


From launching a trail mix brand into the UK's five major retailers to working with Who Gives A Crap, Della Vite Prosecco and Hammer Horror Films, she knows exactly how to position brands for high-impact growth. 

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Pam Macaulay

Senior Growth Manager

A little about them:

Pam has spent over a decade helping DTC brands scale fast. 


Whether it's TRIBE, Lucky Saint, Elizabeth Scarlett or Here We Flo she specialises in subscription models, data-driven marketing, and finding  the right formula to grow revenue sustainably. 

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Jean-Luc Hepburn

Performance Marketing Manager

A little about them:

Jean-Luc is a Performance Marketing Manager who lives and breathes growth. He’s worked with 20+ challenger brands including Wednesday’s Domaine, JUX and Untangle Grief. 


From paid media strategy to killer creative, Jean-Luc helps brands scale with no fluff, just results.

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Lauren Bisset

Senior Marketing Manager

A little about them:

Lauren is a senior marketing manager who makes growth feel effortless. 


Whether she’s scaling revenue for DTC brands like OceanSaver, Old Spike Roastery or VetBox, or project-managing website builds for Spill Tea and Chillhop Music, she leaves no stone unturned to get acquisition and retention strategies firing.

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Elle Ponsonby

Senior Marketing Manager

A little about them:

Elle’s got a radar for killer branding and the brains to back it up. She’s launched over 100 products for brands like Rude Health, Punchy Drinks and Wednesday’s Domaine. 


With a mix of marketing savvy and international sales experience, Elle brings sharp commercial thinking and creative spark to every project.


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Han Greenway

Content Manager

A little about them:

Han is a Content Manager who knows how to make brands shine online. She’s worked with the likes of Tony's Chocolonely and Hammer Films to create thumb-stopping content and digital campaigns.


Whether it's social strategy or video storytelling, Han knows how to cut through the noise.

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Dani Houdet

Social Media Marketing Executive

A little about them:

Dani is a Social Exec who knows how to make content stick. Food is her thing she’s worked with Urban Legend and Folc and she also manages Lottie Unwin’s TikTok. 


Whether it's video editing, trend tracking or influencer wrangling, Dani keeps brands fresh and relevant.

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Adelle Ansara

Growth Marketing Executive

A little about them:

Adelle is a Growth Exec who thrives on solving digital puzzles. 


She’s worked with brands like Wilton London, Jeroboams and ONE LDN, managing everything from paid search and social to creative briefing and customer journey mapping.

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Rachel Baines

Internal Marketing Manager

A little about them:

Rach has been in the marketing game for 13+ years. She’s worked agency-side and brand-side across publishing (The Telegraph, Hodder Education), agencies and B2B organisations like The Payments Association and RICS. 


She’s all about strategy, brand positioning and making marketing feel like magic, not guesswork.

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Diya Dhadda

Social Media Executive

A little about them:

Diya is a Social Media Executive with a talent for building audiences and crafting content that actually connects. 


From PHD Media to the beauty and fashion industries, and even finance, she’s grown followings into the hundreds of thousands. She brings energy, trends, and a creative spark to every project.

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Zoey Lacy

CRM Manager

A little about them:

Zoe is a CRM expert who balances design and strategy like a pro. With 10+ years of experience across DTC, B2C, and B2B brands, she builds email flows and campaigns that don’t just look good, they perform. 


Whether launching a new product or driving retention, Zoe makes every email count.

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Nicole Blacklock

Growth Marketing Executive

A little about them:

Nicole is a Growth Marketing Executive with over a decade of experience growing beauty and fashion brands. 


From SEO audits to paid ad campaigns and CX optimisation, she’s a one-woman growth engine who knows exactly how to help DTC, B2B, and B2C brands level up.

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